How to plan the internal link optimization construction of tHost tutorial
First, the site navigation structure planning When it comes to website navigation, it can be said that it is the most important part of internal link planning....
First, the site navigation structure planning
When it comes to website navigation, it can be said that it is the most important part of internal link planning. Under normal circumstances, the planning of website navigation can sort out the important relationship of internal pages and promote the user experience.
The optimization of the navigation position of the website is generally planned according to the browsing habits of the netizens, because the crawling and crawling behavior of the search engine spiders is crawling from left to right and from top to bottom according to the browsing habits of the users. The values will also gradually decrease in sequence.
For this principle, according to related books, in 2009, the famous website designer Jeffrey Nielsen, who has long studied the usability of the website in the United States, published a report "Study on Eye Tracks", which is pointed out in this report; in most cases, browsing The web page is involuntarily read in an "F" shape, and this basically constant reading habit determines that the web page presents an F-shaped attention.
Some researchers use several different pages to do eye tracker tests, get a heat map, and use color to indicate the heat of the viewer's eyes. The hottest is red, the hotter is yellow, and the hotter is yellow. Gray for the blue and basically not concerned. As follows:
According to this principle, we should deploy navigation in the most easy-to-see places for users, and for the search engine to judge the weight of a web page, it is said that it is based on the user's browsing habits from left to right and from above. Down to the next, it will be weakened. Therefore, when we are doing site navigation optimization, we should meet the user's habit of F-shaped eyeball trajectory, and adopt appropriate navigation methods in the F-shaped area to better guide user behavior and meet user needs. As for improving the user experience.
Under the premise of the F-shaped hot zone of the webpage, the website can adopt the following navigation methods:
1, the top navigation: the main column, classified navigation, 2, the left navigation: navigation within a specific column, 3, content navigation: clear the current location of the visitor, provide fast content navigation.
The navigation methods described above can be basically seen on various large websites. Of course, for small and medium-sized websites, Yang Zi suggested that navigation can also be planned according to this location. Let's take A5 Venture Network as an example to briefly introduce the location planning of the top navigation.
Note: In the content selection of the top navigation, many traditional sites like to put "company introduction", "general manager profile" and other content in the position of the top navigation (main navigation), which is basically useless for marketing activities like this content. It is certainly not the focus of marketing website construction. Even if it is necessary, it is best not to be in the position of the leading line, and it can be placed at the bottom of the navigation.
The left navigation is generally used to make up for the top navigation, because there are many detailed categories under each column of the website. These categories cannot all be placed in the top navigation. Therefore, the left navigation is needed to make up.
Content navigation is breadcrumb navigation. The purpose is to let users establish a sense of position and make sure that the page they are currently browsing is in the directory of the website.
Content navigation makes it easy for users to understand the main content of the parent directory and generate other browsing behaviors to enhance the user experience.
If you want to ask which pages the navigation should be distributed on, it is not difficult to look at the problem from the user's point of view. Which pages may have the urge to know more about the information after the visitor visits, then navigation should be placed on these pages. . Simply put, there should be some sort of navigation on any page of the site, except for the intermediate transition page that is completely meaningless.
For small and medium-sized websites, it makes sense to make navigation as much as possible on more pages, but it should be noted that it should not be hard and hard, and should be based on the level of the current page to plan the navigation of the whole station or the choice of content navigation. And distribution.
As mentioned above in the article, different pages should have different navigation forms, because different pages have different levels of websites, so that the corresponding navigation categories are different. Under normal circumstances, website navigation can be divided into home page navigation, channel navigation (column navigation), content page navigation, etc. according to different levels.
Second, the optimization of the site map
When it comes to internal link optimization, basically the first reaction will think of the production of website map. A well-optimized website map is very beneficial to the user's guidance, enhance the user experience, and also facilitate the search engine to understand the structure of the entire website. The crawling and crawling of the engine spider is very friendly.
In general, website maps are often used on large websites. (Since website maps play an important role in the optimization of the entire website, SEOer or website builders will plan a website map no matter what website, this will become Normally) It is a supplement to various page navigation. When the content of a large website is relatively large, it is necessary to adopt the form of a website map in order to completely display the entire huge website structure in front of the user. Some of the site maps of Netease as shown below:
Third, related articles and recommendations for random articles
Recommendations for related articles and random articles are also a form of optimization of the internal link structure of the website. The content page is the largest number of pages in the website, and is also the media carried by the specific content of the website. Because the visitors end up mostly on the content page, the internal link planning in the content page is a place that is easy to guide user behavior, and is also relatively searchable. The importance of the engine.
According to the user's access habits, the internal links in the content page are usually based on recommended articles, related articles, popular articles, today's headlines, and random articles. This is the result of research based on user behavior habits, and is currently the most Common internal link optimization methods. The hot news recommendation in the Netease news content page as shown below:
Whether it is related article recommendation, random article recommendation, or headline article recommendation, etc., it can be reasonably optimized according to the needs of the website according to its own needs. Here Yang Zi does not list them one by one.
Fourth, the keyword link optimization in the article
The optimization of keyword links in the article is also an important way of internal link optimization. Regarding the optimization of internal link construction of the website, Yang Zi has also expounded its importance in many articles. Why do you say this? Because the search engine is more and more important to the user experience, the keyword link optimization in the article can better meet the user's related requirements, and the form of the link in the content subject becomes more and more important.
Especially today, website optimization is not an unbridled release of foreign links in the past, rankings will go straight to the sky. In recent years, with the search engine algorithm for some spam, chain of foreign trade and soft language outside the chain, Many seoers are overwhelmed by the optimization of the website. Optimizing in their eyes is like standing on the edge of the cliff, and the construction of the outer chain is still uncontrollable.
Nowadays, search engines are paying more and more attention to user experience, and it is especially important to optimize content keywords.
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